Pricing strategy, a proven marketing plan, and a clear picture of what you'll walk away with. Boldly, simply, and with your goals at the center.
$234K
Median sale price
+14.4%
YoY price growth
43 days
Avg. days on market
Your Home. My Focus. Always.
02 — Why List With Brandon
Your home deserves a real strategy.
Seller-focused, problem-solver mindset
20 years of customer service — I listen first, then execute. I build a strategy around your timeline, goals, and bottom line.
Data-driven pricing
I run a full CMA before we ever talk list price. You'll know exactly what the market says your home is worth — and how to maximize your net proceeds.
Compass marketing power
Professional photography, targeted digital marketing, and MLS syndication to 100+ platforms on day one. More eyes = better offers.
What I bring to your listing
1. Honest pricing — no inflating numbers to win your listing
2. Full-service marketing — your home gets treated like a product launch
3. Tough negotiation — I protect your interests from first offer to final signature
03 — Milwaukee Market 2026
The market is moving. Here's what it means for you.
+14.4%
Price growth YoY
99.5%
Sale-to-list ratio
36%
Sell above ask
Seller advantages
Prices rising — avg. Milwaukee price hit $252K in 2025, continuing in 2026.
Low inventory — only 0.28 months of supply. Less competition for your home.
Buyers coming back — rates easing toward 6% is pulling buyers off the sidelines.
What to watch
Pricing is critical — 46% of homes took cuts. Overpricing kills momentum in week one.
Presentation matters — buyers are selective. Condition and staging directly impact offers.
WI Act 69 (2027) — Broad public marketing becomes the legal default. We're already doing it.
Bottom line: Sellers who price right and present well are still winning. The margin for error is smaller than 2021, but the opportunity is real.
04 — Pricing Strategy
The right price gets you the most money.
How I build your CMA
Active listings — what's your competition right now?
Pending sales — what's the market actually agreeing to pay today?
Sold comps (90 days) — same size, condition, neighborhood. Appraiser's standard.
Price per sq ft — Milwaukee avg. $156/sqft. We benchmark your home against it.
Days on market analysis — how long are similar homes sitting, and why?
The pricing impact
Priced right at market
Maximum buyer pool, competitive offers
Best
Priced 5% too high
Fewer showings, longer days on market
Risky
Priced 10%+ too high
Home goes stale, forced price reduction
Costly
The rule: Your home generates the most activity in the first 7–10 days on market. Pricing right from day one is not a concession — it's a strategy.
Under $150K
Investor buyers, flippers, FHA rehab loans. Fast if priced right. Price at or just under the $150K threshold for max exposure.
Move-up buyers, conventional financing. 43–60 days avg. Staging + professional photos matter most here.
$400K+
Luxury and relocating buyers. 60–90 days. Targeted marketing and patience. Right buyer, not first buyer.
05 — The Marketing Plan
More exposure. Better offers.
1
Professional photography Day 1
High-quality photos are the #1 driver of online clicks. Every listing gets a full professional shoot — interior, exterior, and detail shots.
2
MLS + 100+ platform syndication Day 1
Zillow, Realtor.com, Redfin, Trulia, Homes.com and more go live the same day. Broad public exposure is already the WI Act 69 standard — we're there.
3
Social media campaigns
Facebook and TikTok targeted ads to buyers actively looking in your price range and zip code. Video walkthroughs, not just boosted posts.
4
Compass exclusive network
Before hitting the public market, your home gets exposure to Compass agents and their buyer clients through Coming Soon + Private Exclusive programs.
5
Open houses + agent tours
Strategic open houses timed to peak buyer traffic. Agent-to-agent outreach to bring qualified buyers from across Milwaukee.
6
Weekly seller updates
Showing count, buyer feedback, online views, market shifts. No radio silence — ever.
06 — The Selling Process
From listing agreement to keys handed over.
1
Listing consultation + CMA
We walk the property, discuss goals, review comparable sales, and set a pricing strategy together.
2
Pre-listing prep
Repairs, staging, professional photos. We get your home show-ready before a single buyer walks through.
3
Go live — day one push
MLS live, all platforms active, social campaigns launched, Compass network alerted. Maximum exposure from minute one.
4
Showings + open houses
I collect buyer feedback after every showing and adjust strategy in real time if needed.
5
Offer review + negotiation
I present every offer objectively — price, terms, contingencies, closing date. We pick what serves your goals, not just the highest number.
6
Under contract
Accepted offer is legally binding. Buyer's inspection period begins (10–14 days typical). We stay tight on all deadlines.
7
Appraisal + underwriting
Lender orders appraisal. If value comes in low, we negotiate. I protect your deal through the finish line.
8
Close + receive proceeds
Sign settlement docs, hand over keys, receive your net proceeds. Done right, done clean.
07 — Your Net Proceeds
What you actually walk away with.
Adjust to estimate your net at closing
Sale price
$234,000
Mortgage balance
$100,000
Commission %
3.0%
Sale price$234,000
Commission−$7,020
WI transfer fee ($3/$1K)−$702
Owner's title (est.)−$1,000
Other closing costs (1%)−$2,340
Mortgage payoff−$100,000
Est. net proceeds$122,938
Estimate only. Final numbers vary by deal terms, prorations, and negotiated costs. I'll prepare a full net sheet specific to your property before we list.
In Wisconsin, sellers typically pay: owner's title policy, WI transfer fee, and any agreed repairs or concessions. Buyers pay their lender's title, appraisal, and loan costs.
08 — Let's Make It Happen
Ready to sell? Here's what we do first.
Pre-listing checklist
Schedule listing consultation — walk the property and align on goals
Review the CMA — understand your home's market value with real data
Complete Real Estate Condition Report — required by Wisconsin law
Prep and stage your home — address repairs, declutter, light staging
Professional photography — scheduled before go-live date